Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

Roc Nation said this week that Bad Bunny set a global viewership record for the most-watched Super Bowl halftime show ...

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It's an all-time record for the halftime show.

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The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny brought eyes to the screen like never before. The Puerto Rican pop star’s performance at the Super Bowl 2026 ...

Some found it refreshing. Others… didn’t. Wherever you stand on the Bad Bunny Super Bowl Halftime Show, if there’s one […] ...

Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were tallied.

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Puerto Rican musician’s show amassed more than 4.1 billion views worldwide in its first 24 hours, according to Roc Nation ...