Everything in the collection is dreamed up by creative director and makeup artist legend Pat McGrath. Pat McGrath has been aligned with the brand for years and is obviously a pro when it comes to building a beauty empire.

Louis Vuitton’s first color cosmetics collection was more than 170 years in the making, and today, La Beauté Louis Vuitton is finally revealed. Developed by makeup artist and new cosmetics creative director Dame Pat McGrath,

Bold, refined and unmistakably Vuitton. La Beauté from Louis Vuitton reimagines beauty as ritual, statement, and desire.