Since 1971, Indiana football has referred to its home venue as Memorial Stadium. That will change somewhat this year. On Thursday, IndyStar‘s Zach Osterman reported Indiana is entering into a ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. “For my people my age, Coach Dye put this program on the map of what it ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

NCAA president Charlie Baker spoke on the subject last summer." Jimmy Rane, dubbed the "YellaFella" by the Auburn Family, has ...

This article was originally published on www.si.com/fannation/name-image-likeness as Auburn announces on-field advertising ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Auburn says fans will see the new on-field logo for the first time during the Tigers’ first home game Saturday, Sep. 6 vs. Ball State.

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...