Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Cracker Barrel's stock faces challenges amid rebranding efforts. Early sales progress shows promise, but uncertainties remain ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

While the outrage over the Cracker Barrel rebrand continues, some people have decided to make light of the situation with the help of AI. The “Make Cracker […] ...

Chain restaurant Cracker Barrel unveiled a new, streamlined logo, prompting many MAGA enthusiasts to read into the change as ...

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D ...

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.