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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel Says “We Could’ve Done a Better Job” in New Message to Customers

On August 25, the company issued a statement to fans.

Cracker Barrel’s New Interior Has Fans Saying "I Hate It"

While not everyone is a fan of the new look, a Cracker Barrel representative told Country Living last year that 25-30 stores ...

Cracker Barrel changes logo. See new 'cold and sterile' design, why some hate it, Ohio locations

Cracker Barrel changed its logo for the first time in over 40 years, and some fans aren't happy with the new design. Take a ...

Cracker Barrel lovers can check out new menu, logo this fall in Michigan. Where to visit

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season ...

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore ...

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.