Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all ...

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Amid drooping sales, customers have taken to social media to slam Starbucks for making changes to its stores and some of its ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

Advance Auto Parts Inc. (NYSE:AAP) shares are trading lower on Thursday. The company reported second-quarter adjusted ...