To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

In 2023, Uniqlo once again partnered with Toray Industries to develop “Pufftech,” hoping to replicate the success of Ultra Light Down. Pufftech, made from ultra fine hollow fibers, was initially ...

or the viral “city walk” fitness trend are often centered around Chinese culture and locations, specifically. Users like Feng alsouses Xiaohongshu for traditional Chinese cultural knowledge.

InfluChina, a leading influencer marketing agency specializing in connecting foreign brands with Chinese influencers, announces a significant ...

Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

Known primarily as Elon Musk's mother, Maye has carved her path as a model, author and dietitian with a thriving presence on the Chinese social media platform Xiaohongshu – often dubbed "RedNote ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...

RedNote is the China-owned app, also known as Xiaohongshu locally ... from dating advice to fashion trends. The app’s name is linked to the color red, symbolic in Chinese culture for good ...

Known as Xiaohongshu, or 'Little Red Book', in its ... it has evolved into a platform for sharing travel, beauty, fashion, and food recommendations. Users can engage in live chats, share videos ...

As the platform gains traction, its role in shaping cross-border tourism trends could be transformative ... domestically known as Xiaohongshu, made global headlines last week as it topped ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...