To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

InfluChina, a leading influencer marketing agency specializing in connecting foreign brands with Chinese influencers, announces a significant ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...

Premium Chinese brands entering Singapore often favour retail spaces in prime locations such as Orchard Road, Marina Bay ...

As of Jan. 19 of this year, the widely popular short-form video service, TikTok, has been banned in the United States. The app ...

Among the current popular trends on Xiaohongshu is one where US users are attempting authentic Chinese dishes posted by their ...

Quiet luxury is dead. That refrain has already emerged as a potent theme of this fashion month, which kicked off last week ...

Around 45,000 revelers have descended on one of Sydney’s most picturesque parks to see international musical sensations Charli XCX and Djo perform at Laneway music festival. Festival goers ...

The once effortless art of slipping into inherited furs, layering on jewels and bathing in pearls before a gala has become a ...

As well as a passion for music, the crowds also revealed a love for a new fashion trend known as boho moto. An estimated 45,000 people have flocked to Laneway music festival in Sydney’s ...

Thousands of young Aussies flocked to the Brisbane Showgrounds for Laneway Festival, and it wasn't just the music that had everyone talking as fresh fashion trends stole the spotlight. With ...