Microsoft appears to have made a surprise and unexpected change to its Xbox controllers that fans will want to take note of.

Microsoft Corp. hired a longtime video-game industry analyst to help turn around its Xbox division.

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new ...

The recently announced Xbox Player Voice program is already resulting in key changes to Xbox Series X/S (and older) consoles.

Matthew Ball is the new chief strategy officer for Xbox ahead of Project Helix.

Xbox CEO Asha Sharma has appointed industry analyst Matthew Ball as Chief Strategy Officer to revitalize Microsoft's console business. Ball, a known figure for his "State of Video Gaming" report, aims ...

They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, and still growing.” That was a sentiment Matthew Ball shared with ...

Big changes.

And, as it turns out, that's by far the most-watched livestream ever to be hosted by Xbox on YouTube. The next-best effort ...

Microsoft is working on a more consistent Xbox UI across consoles, PC, and cloud gaming.

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. After five years between games, the sixth main “Horizon” ...

Asha Sharma, the former Instacart and Meta executive who took over Xbox at Microsoft, said the unit doesn't spend enough time ...