Sharma announced Ball is joining Microsoft in a memo to Xbox employees this morning, seen by The Verge. She described Ball as ...

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new ...

Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer ...

Xbox launches its new Game Studios Shop with official Halo, Forza, Gears, and Fable merchandise, including hoodies and ...

XBOX may revive classic franchises like Banjo-Kazooie and Lost Odyssey as Matthew Ball hints at a major strategy shift for ...

A new report about The Elder Scrolls 6 and Bethesda has provided a release date update, and the bad news is the RPG is still ...

A new report suggests PlayStation games will no longer come to PC, and by extension the next Xbox in major strategy shake up.

Take-Two boss Strauss Zelnick acknowledges "economic challenges" people are facing amid the rising cost of console gaming, ...

Since stepping into the role, Xbox boss Asha Sharma has been keen to gather more fan feedback as she begins to shape the ...

Microsoft Corp hired a longtime video-game industry analyst to help turn around its Xbox division. On Wednesday, Xbox ...

Forza Horizon 6 is nearing an estimated 5 million copies sold in its first week, according to a new report from Alinea ...

Xbox CEO Asha Sharma has appointed industry analyst Matthew Ball as Chief Strategy Officer to revitalize Microsoft's console ...