Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...
Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware ...
The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...
In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, ...