Xbox is adding a new Gamerscore-tracking feature for your console, allowing you to show off your achievement-hunting prowess ...

Microsoft has officially rebranded Xbox to XBOX after a fan poll led by CEO Asha Sharma favored the change, even renaming its ...

Xbox is now XBOX. Yes, you read it correctly, and I haven’t fumbled the caps. For those unaware, XBOX CEO, Asha Sharma, ran a poll on X last week, asking for players’ feedback on how the brand name ...

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, ...

The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...

Xbox, now XBOX, is absorbing fan feedback thanks to a new site that tallies the top requests of the community. Here they are.

Xbox Insiders can begin testing the updates coming to Xbox consoles starting May 13, and the changes will roll out to all ...

Asha Sharma has debuted a new boot-up animation for Xbox consoles, in her continuing efforts to get people excited for the ...

With placeholders for PS5 copies of Halo: Combat Evolved appearing on store shelves, it’s clearer than ever that the days of ...

Xbox’s previous leadership under Phil Spencer spent the last few years letting the Xbox Series S and Series X slip away into obscurity. In 2026, Xbox’s new goal is putting players’ butts in seats, and ...

In an unexpected move, Microsoft seems to be giving Xbox a fresh new identity.

Xbox is currently undergoing a revival after the appointment of new CEO Asha Sharma. She is decreasing Game Pass prices and ...