In this guest editorial by Brad Jones, the coach emphasizes a need to balance data collection with qualitative measurement in swim coaching.

Merck’s executive director, operations lead, global medical affairs and outcomes research discusses how data is helping to ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Findings indicate that quantitative studies make up around 60 percent of the research, suggesting a preference for ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Working together as a team to better communicate between physicians and nurses as well as the complete caregiving team will ...

Essentially, data introduces scale, which can back up claims of effectiveness, impact, and need that narrative alone cannot. Its use within the context of nonprofit fund development is a key factor in ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.