To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

China’s central bank head pledged on Monday to use a range of monetary policy tools to ensure ample liquidity, try to drive ...

Minitab, LLC, the global leader in data collection, preparation, statistical analysis, predictive analytics, and process performance improvement, and the Spanish Association for Quality (AEC), a ...

Cost and profitability management is at the heart of business decision-making and effective strategy. There are many factors ...

One of the biggest barriers to seamless retail media has been the lack of a single, integrated view across all campaign activity, for both planning and measurement. Historically, multichannel ...

Human resources (HR) management, which is concerned with people, relationships and culture, has long been viewed as the “soft ...

Cyber security experts offer insights into how to manage service levels, potential lock-in clauses and security gaps in IT supplier contracts.

How can CFOs equip their finance groups to drive innovation and execute disruption-focused initiatives? The answer, in short: ...

Hawk, a preeminent Native American public health expert, discusses RSV, “data genocide” and positive change driven by ...