Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. AI Max has no conversion minimums Smart Bidding is required for search-term ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the ...

Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

A federal jury has ordered Google to pay $425 million for violating user privacy by collecting data even when tracking was disabled. The class-action lawsuit, filed in 2020, alleged Google gathered ...

Google, one of the leading tech giants, has rolled out a new set of AI-powered shopping features in the US market, including a virtual try-on app named Doppl. The feature enables users to upload a ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google has been ordered to pay a $425 million fine following a privacy trial that found it collected user data even when tracking was disabled. The company plans to appeal the ruling, calling it a ...