TikTok's AI-generated ad tools are part of a larger trend seen across the industry that leverages generative AI's ability to quickly and easily pull together video ads at minimal cost.

The “princess treatment” TikTok dating trend has been making the rounds for the past year or so. It’s mostly been pretty ...

New research also found that ad duration is unlikely to impact performance, but ad placement will. TikTok claims that non-skippable video ads may hinder engagement in a new report.

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will ...

TikTok has partnered with Visa to launch a new initiative aimed at empowering small and medium-sized businesses (SMBs) across ...

A suspected deepfake video shared on TikTok appears to show Joe Rogan and a guest promoting a supplement called Alpha Grind. The video has been removed over breaching TikTok's policy.

With the U.S. ban on Chinese-owned Tik Tok thought to be imminent, users are starting to flee. The most popular replacement? A different Chinese video app, RedNote. The Verge's Emma Roth reports ...

TikTok has banned all political advertising on the app, but that hasn’t stopped advertisers from running paid political messages on the platform.

No one likes to see ads, but this is one of the ways social media platforms can monetize the services they provide.

TikTok and other social media users may have noticed ads featuring sad stories from older adults who are asking for donations to support their local charities or businesses. They're asking users ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers to use text or still images to create AI-generated video for the ...

The demure trend, launched by a viral video from beauty creator Jools Lebron, is catapulting brands on social media from “Brat Summer” into “Demure Fall.” ...