One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

I'm Judy D! I share brutally honest makeup reviews and beauty insights. Follow me on Looksie for more.

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

During the hot weather, keeping your makeup intact can feel like an impossible task. But there are tried and tested ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...

Ellie Devanny's video went viral in March 2024 and she continues to earn money from it almost a year on - now she's returned ...

However, in recent years, a growing number of Nigerian men are challenging these norms by embracing makeup, using it as a ...

In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

The skincare obsessed generation is seemingly undoing all their work for a temporary, killer glow. We unpack Australia's ...