One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

I'm Judy D! I share brutally honest makeup reviews and beauty insights. Follow me on Looksie for more.

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Formulated with more than 40 percent skin care ingredients, the foundation aims to emphasize both color payoff and skin care ...

During the hot weather, keeping your makeup intact can feel like an impossible task. But there are tried and tested ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...