One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

I'm Judy D! I share brutally honest makeup reviews and beauty insights. Follow me on Looksie for more.

TikTok user Suzanne Lambert (@itssuzannelambert) created an entire step-by-step makeup tutorial on how to do makeup like the ...

No matter how good their intentions, creators are still able to make money off of telling people to spend less.