Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Nike's much-loved Air Jordan 3 is reportedly set to be released in a brand new "Starfish" colorway. The drop will be part of the global footwear brand's 2025 Jordan release lineup. Nike's Air Jordan ...

Bollywood actor Ranbir Kapoor has launched his lifestyle brand, ARKS, on Instagram. The brand, featuring casual wear and ...

The "Black Cat" colorway may be one of the most popular colorways styles in the Air Jordan line, but Jordan Brand is going to ...

According to early reports from Sole Savy, which was reshared by trusted leaker @zSneakerheadz on Instagram, the "Shattered ...

What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...