In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Some of the hardest Borderlands 4 trophies require you to search every inch of the map, while others test your ability to handle tough enemies.

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A new game released earlier this year by 2K Games already has a shutdown that will render the video game obsolete.