In this op-ed, SICKDOGWOLFMAN creative director Jess Wheeler explores why brand mascots and characters are proving to be one of the most effective tools for building long-term brand success. He argues ...
The indomitable Lady Columbia defends the United States with her snazzy patriotic shield, c. 1890. Library of Congress The first and longest-ruling mascot of the United States made her debut before ...
"Player and revenue growth has not yet met our ambition." ...
"Right now, it is too hard to ship impact quickly." ...
Tom Dundon has begun his tenure as Portland Trail Blazers owner with a series of cost-cutting measures. His next target? The team's mascots. After eliminating free playoff t-shirts for fans and late ...
Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle will represent host countries Canada, Mexico and USA respectively. Maple™ the Moose (Canada), Zayu™ the Jaguar (Mexico) and Clutch™ the Bald ...
Flyers mascot Gritty pens letter to fans ahead of first playoff game... eight years after he debuted
The mascot (or the Flyers' great social team) posted an open letter to fans on Wednesday. "Tonight's my first playoff game. For the first time, I'm not just watching the playoffs from the comfort of ...
Characters that appeal to adults as well as kids are growing in popularity thanks to both their cuteness and realistic portrayal of the world. Next, can Japan make more of their success?
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