Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

Presenting complex technology in simple and engaging terms starts by understanding your audience and their level of tech ...

Product-centric strategic planning aligns your organization's objectives and key results with its most dynamic value creation ...

The construction industry is in the midst of a technological transformation. For decades, the field relied on traditional ...

Volvo Cars has presented its revised product plans to its North American dealers after the brand recently dropped its goal of ...

Get ready to revisit some of the most iconic and unforgettable examples of product placement in film history. The post 13 ...

Launching over 50 products globally is a voyage that tests every facet of marketing insight, from understanding diverse ...

Girls have been hitting puberty at increasingly younger ages over the past few decades. New research looks at environmental ...

What do former and current CEOs Satya Nadella, Susan Wojcicki, and Indra Nooyi have in common? Brilliance in the boardroom, ...