Corteiz and Nike are back in action together, having just teamed up to drop their “Flat Pewter” colorway of the Air Trainer ...

Joe Burrow walked into the Cincinnati Bengals ' Week 1 game against the New England Patriots with a tan sweater, dark pants ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Jon Jones was 23 years old on the morning of March 19, 2011. That night, in Newark, New Jersey, he would fight for the UFC ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...