How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale." Michael Jordan isn’t accustomed to ...

Divi is an award-winning brand with clean, science-backed products founded by entrepreneur and three-time Forbes Top Creator ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

According to reports, her agent, Daveed Cohen of Young Money APAA, negotiated her contract with Jordan Brand, making her the ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...