How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale." Michael Jordan isn’t accustomed to ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only ...

Divi is an award-winning brand with clean, science-backed products founded by entrepreneur and three-time Forbes Top Creator ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

According to reports, her agent, Daveed Cohen of Young Money APAA, negotiated her contract with Jordan Brand, making her the ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...