Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

According to reports, her agent, Daveed Cohen of Young Money APAA, negotiated her contract with Jordan Brand, making her the ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Automated sports scheduling platform Fastbreak.ai has acquired youth sports-focused social impact company SEQL for an ...

Divi is an award-winning brand with clean, science-backed products founded by entrepreneur and three-time Forbes Top Creator ...

In a red box factory that stands out among the drab hills of the West Bank, Chat Cola's employees race to quench Palestinians ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...