ZME Science on MSN

Does My Red Look Like Your Red? The Age-Old Question Just Got A Scientific Answer and It Changes How We Think About Color

This isn’t just about brain-reading party tricks. The study revealed large-scale “retinotopic color biases”. In other words, ...
Smithsonian Magazine on MSN

Do We See the Same Colors as Others? Study Suggests Brains Respond to the Same Hues in Similar Ways

Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors.