Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

Findings indicate that quantitative studies make up around 60 percent of the research, suggesting a preference for ...

In this guest editorial by Brad Jones, the coach emphasizes a need to balance data collection with qualitative measurement in swim coaching.

Higher Thoughtfulness Scores: Using Rival's proprietary Thoughtfulness Score (a metric that evaluates the relevance, specificity, clarity, and emotional depth of responses), conversational open ends ...

To learn more about our research, please attend the BCcampus webinar, In Their Own Words: Post-Secondary Students’ ...

PRNewswire/ -- aytm (Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its ...

It isn’t fair to say that user centered design is gone—yet. It’s still here, but the target users have changed. We used to be the users centered by companies; now the LLMs are their focus. And like it ...

This study employs a mixed-methods approach to compare educational leadership paradigms in universities across China and ...

Now, scientists are studying this cataclysmic seismic event with the goal of devising new ways to reduce casualties in the ...

Tatla’s conviction comes from experience, not theory. She is a global leader in DEI, an executive coach, and the former chief ...