Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.

The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...

A new study shows that fine-tuning ChatGPT on even small amounts of bad data can make it unsafe, unreliable, and veer it wildly off-topic. Just 10% of wrong answers in training data begins to break ...

Here's some sobering but perhaps not-so-surprising news for those who have been closely monitoring the U.S. broadcast media ...

So far this season, Maye ranks 14th among 32 QBs in overall PFF grade and 12th in passing grade. He ranks 18th in The ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Disabling this setting prevents your data from being used, but data already used for training can't be taken back ...

To improve AI translation, the language industry is shifting focus to model quality over size, with data curation as a key ...

Standardized processes are a critical requirement of a lean culture of continuous improvement. Employees who are new to lean ...