The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

But the problem is that, given how rare genius is even when better identified, such schemes are by their nature poorly ...

See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 ...

In 2025, eighty-three percent of companies already use AI to review resumes. For candidates, that means a machine is almost always the first “reader” of their application. The good news is that those ...

Duolingo (DUOL) offers a compelling near-term long opportunity, driven by misunderstood AI risks and a strong catalyst path ...

TV's potential Disney merger offers scale and margin benefits but carries integration risks. Read here for an analysis of ...

Google's AI Overviews now deliver your expertise directly on the search results page, eliminating the need for users to visit ...

Carolina, just like last year, appears to be one of the league’s most prominent, easy-to-target run funnel defenses. Travis ...

But the work isn’t finished. Seedtag is collaborating with neuroscience researchers to further refine our understanding of ...

Microsoft Fabric expands as industry analysts reveal critical criteria enterprises need for evaluating AI-ready data ...