As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

But the problem is that, given how rare genius is even when better identified, such schemes are by their nature poorly ...

Tech companies like Amazon, Google, and Microsoft rely heavily on high-skilled work visas. What happens when they become less ...

Duolingo (DUOL) offers a compelling near-term long opportunity, driven by misunderstood AI risks and a strong catalyst path ...

In 2025, eighty-three percent of companies already use AI to review resumes. For candidates, that means a machine is almost always the first “reader” of their application. The good news is that those ...

Google's AI Overviews now deliver your expertise directly on the search results page, eliminating the need for users to visit ...

TV's potential Disney merger offers scale and margin benefits but carries integration risks. Read here for an analysis of ...

Rising prices have created a “Great Restaurant Reset.” It’s anyone’s game to win as a combo deal at a sit-down casual chain ...

From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.

The Congressional Budget Office has faced criticism over its analysis of Republicans' big tax breaks and spending cuts bill.

Santosh Iyer, MD and CEO of Mercedes-Benz India, shares his journey from CMO to CEO. He emphasises understanding consumers as ...