The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Two winning Powerball tickets, sold in Texas and Missouri, will split the near-record jackpot of almost $1.8 billion awarded in Saturday night's drawing. Saturday's jackpot was the second-largest in U ...

LMArena lets users compare AI models and have them battle it out. The site, started by UC Berkeley researchers, ranks AI models based on user votes. LMArena recently saw a traffic spike when Google ...

The recent escalation of tensions between Washington and Caracas, which has led to the United States deploying at least seven warships to the southern Caribbean, can be traced back to a particular day ...

At least 4.4 million people have had their personal information stolen. I recommend you freeze your credit with all three credit bureaus. You should also enroll in an identity theft protection and ...

Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Generate Key Takeaways It ...

A growing number of startups are planning to launch data centers that will process and store information beyond Earth’s orbit. © Getty Images The world runs on ...

In the nearly three weeks since President Trump deployed federal troops and law enforcement agents throughout Washington, D.C., a CBS News analysis of crime data shows violent crime is down in ...

A noticeable deficit of highly unsaturated lipids — including omega-3 fatty acids — found in women with Alzheimer's disease (AD) but not in cognitively healthy women is linked to worse cognition and ...

We estimate income and taxes for the wealthiest group of US households by matching Forbes 400 data to the individual, business, estate, and gift tax returns of the corresponding group in 2010–2020. In ...

Agencies are on deadline to identify data holdings that could be used by the Treasury Department’s “Do Not Pay” database to prevent improper payments and fraud. The Office of Management and Budget, in ...