Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at ...

That said, the filing of the antitrust suit by U.S. government agencies and the hearing, especially the judge’s repeated ...

Here are the eight ways Firefox Focus helped me stay invisible online. The first thing that hooked me on Firefox Focus was ...

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.

Demand for visual search is not just within Google: Pinterest offers a similar option to search for specific aspects of an ...

Apple touched a $3 trillion market cap in early 2022 just ahead of the market downturn. It has since been joined (and ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Ads sponsored results grouping interface ...

From funnel to flywheel, we need another playbook for the post-search era, where both LLMs and humans decide what wins.

Don't want to fork over $30 to keep getting Windows 10 security updates? Microsoft is offering a couple of ways to avoid the fee, but customers in Europe get the best deal.

Google entered the final stretch of an antitrust case targeting its digital advertising monopoly, weeks after emerging ...