A famous psychological experiment in 1980 revealed insights into human behavior. This same study applies to how people respond to contemporary AI. An AI Insider scoop.

Not even an asteroid blast could kill it.

To model bacterial life, Thornburg and his colleagues turned to one of its simplest examples: a bacterial cell with a ...

Advances in organ and computer models are raising the prospect that some animal experiments could be eliminated. But there are still huge hurdles to overcome ...

Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...

For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and ...

Sarah D. Sparks is a reporter and data journalist for Education Week who covers the teaching profession and pedagogy for Education Week. She has covered education research and the science of learning ...