Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

This article discusses the DOJ’s growing crackdown on healthcare fraud, focusing on illegal speaker programs like Gilead’s $202 million settlement. It stresses the importance of strong compliance, ...

Discover how Alicia Layfield transformed networking into meaningful impact by building community through marketing, design, and in-person connection on PQ: Conversations That Build Equity.

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...

For a financial seminar to be a success, it needs to be compelling, and give prospects a reason to reach out to you afterward to continue the conversation. If you need some inspiration, here are 35 ...

In the rapidly evolving world of today, digitalisation is no longer an option. It has become a critical consideration for organizations willing to stay in the game, remain competitive, and be ...

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

Examples of Controls in a Marketing Plan. To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the ...