In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

We've updated our page on Agentforce with details on Salesforce's partnership with CrowdStrike for AI agent security. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Core Functional Practices of Data Analysis Software Deeply mining behavioral paths and patterns is one of the fundamental ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

In the mobile internet arena, APP operation specialists are like "gardeners" 🌱 of the user ecosystem—responsible for helping seed users take root and grow, while also ensuring mature users bloom and ...

Jim Mueller, CFA, began his career as a scientist. He has five years of experience as a senior analyst and another four years as a research analyst. Amy is an ACA and the CEO and founder of OnPoint ...

The rise of 3D integrated circuits (ICs) and heterogeneous packaging is reshaping how automotive ICs fulfill demanding analog and sensor requirements. Whether for ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...