For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Justin Lamson, who played at Syracuse for two seasons, is excited to face former team.

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

EA Sports unveiled its latest update to College Football 25. From bug fixes to AI improvements, the update should enhance the ...

The return of the popular video game franchise netted over $500 million in sales over its first week, drawing in over five ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Three of Gillette College’s sports teams are about a month into their seasons, and all three have already matched or ...

On Thursday, "College GameDay" confirmed that Corso will indeed be in Norman, ready to make his weekly headgear pick, a ...

The federal judge overseeing the largest antitrust case in the history of college athletics had to pause preliminary approval ...

PINE BELT, Miss. (WDAM) - WDAM 7 will be offering a slate of sports programming this weekend, including five college football ...

No. 16 LSU has had a tumultuous start to the 2024 college football season. After a tough opening night loss to now-No. 11 USC ...

Chased from his college team, TJ Callan says playing in a gay flag football league has helped him rediscover his love of the ...