Both Anine Bing (the person) and Anine Bing (the brand) are synonymous with the cool-girl chic aesthetic. Yes, Leslie Bibb is also known for her covetable style. So the two together for a campaign?

Bing takes the "ing" from its name and ads it to "liv" in a campaign premiering this weekend that shows the power of getting out and "doing" what you love. The campaign features winter sports athletes ...