The official numbers for Bad Bunny’s Apple Music Super Bowl halftime show were just released this week, and they were big.

Roc Nation claims the historic performance set a new worldwide viewing record across broadcasts and digital platforms.

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny’s Super Bowl LX halftime show drew a record 4.157 billion global views in 24 hours, according to the performance's ...

Bad Bunny brought eyes to the screen like never before.  The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the first 24 hours, ...

Bad Bunny was very good for NFL business. According to Roc Nation, which produced the Super Bowl halftime show, the Super Bowl LX performance featuring Bad Bunny generated 4.157 billion worldwide ...

Just twice: That’s how many times Super Bowl halftime performers have sent a song to No. 1 the week after their televised extravaganza. Last February, Kendrick Lamar sent “Not Like Us,” his incendiary ...

CBS responded Tuesday to Colbert’s candor about why the interview was scrapped and its subsequent online-exclusive, refuting Colbert’s claims and saying that the late night show was only given ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. Bad Bunny scores his first solo Billboard Hot 100 leader as "DTMF" ...

Add Yahoo as a preferred source to see more of our stories on Google. Although his Super Bowl halftime show is in the rearview mirror, Bad Bunny isn't done making history. Bad Bunny didn't set the ...

President Donald Trump gaggled with reporters aboard Air Force One on Monday evening, taking questions about topics ranging from the negotiations with Iran to Democrats speaking at the Munich Security ...