If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

Cereal has gotten a bad rap over the past decade or so, but don’t tell my husband that. The man eats Raisin Bran Crunch every single morning. Religiously. Devotionally. No other cereal exists in our ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

The idea that fruit and vegetables might cause cancer sounds bizarre. For decades, studies have shown that people who eat more plants tend to live longer, healthier lives, with lower rates of heart ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Kellogg's is releasing a limited-edition Frosted Flakes cereal box sleeve featuring the maize and blue to celebrate the Michigan Wolverines and their 2026 NCAA men's basketball national championship.

Over the past five days, an Instagram account called FruitvilleGossip has racked up more than 300,000 views on a series of videos called Fruit Paternity Court. Featuring a cast of AI fruit characters, ...

Fiber is the ultimate dietary multitasker, delivering a host of health benefits for the body — from lowering cholesterol and cancer risk, to promoting satiety and relieving constipation. But most ...

The MarketWatch News Department was not involved in the creation of this content. Dietitians suggest whole grain and high fiber cereals as a convenient, delicious way for people to close their 'Fiber ...

Dietitians suggest whole grain and high fiber cereals as a convenient, delicious way for people to close their 'Fiber Gap' BATTLE CREEK, Mich., March 5, 2026 /PRNewswire/ -- Fiber is finally having ...