On March 11, 2010, Conan O’Brien (@ConanOBrien) announced “The Legally Prohibited From Being Funny On Television Tour” on Twitter via a single tweet. The reaction was immediate. Within two hours, the ...

Advertising showcases products and services, seeking to persuade audiences to buy. It is a promotional tool that creates consumer awareness about a company's products and services and drives business ...

Did you know by 2020, 50 billion devices will be connected to the Internet? This will only add to the current 2.5 quintillion bytes of data we create every day. (That’s the equivalent of more than 28 ...

Television has been a staple in advertising since its inception. Audiences tune in and engage with televised content while attracting advertisers. During major televised events like the Super Bowl, ...

Celebrity culture shapes how many audiences pay attention to the media. Film premieres, music releases, and viral moments can dominate online conversation within hours. Brands often watch these ...

What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping in the top and revenue popping out the bottom, your vision is distorted. Many companies ...

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

About three weeks ago, I celebrated my first anniversary as principal analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter ...

In security procurement, partial confidence limits influence. Security leaders require validation that solutions ...

Industry research predicts that the influencer marketing industry will reach between $5 billion and $10 billion by 2022. The same research reports that 93% of marketers use social media influencers.

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...