Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...

Omnicom announced on Wednesday its long-awaited $13 billion acquisition of rival Interpublic Group (IPG) has finally closed, ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

OpenAI CEO Sam Altman told employees he was declaring a "code red" to improve ChatGPT and is planning to delay other ...

In a deal that will reshape the advertising and communications industry, Omnicom has completed its $13 billion deal for ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

If you own or are starting up a business selling shirts, you may be wondering which advertising tactics would be effective in increasing awareness of your brand and sales of your shirts. There are a ...