While it seems that no industry is immune to the disruptive forces of AI technology, the advertising sector is one place ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

OpenAI’s first advertisers include Adobe, Target and Ford. Here is why their "common thread" reveals exactly who OpenAI thinks the average ChatGPT user is — and how to spot the ads.

AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was ...

Businesses that want to advertise in magazines, newspapers or other printed publications must agree to an ad rate before submitting creative materials. Print advertising rates are almost always ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Fox Corporation beats earnings estimates with $5.18 billion revenue, up 2% year over year as cable programming and ...

Washington lawmakers voted to keep a provision that would extend sales tax on advertising to businesses previously exempt ...