The Coca-Cola Company has signed a new global marketing agreement with the National Basketball Association to bring its ...

AFC Bournemouth has agreed a five-year kit supply deal with Danish sportswear brand Hummel, beginning with the 2026-27 season ...

The rebuilding Pac-12 Conference has signed an agreement with Genius Sports permitting the sale of its data to sportsbooks as ...

Media rights-holders of this summer’s Fifa World Cup will have the option of streaming the first ten minutes of every match, ...

German supermarket chain Lidl has stepped up its association with Uefa by becoming a men’s national team competitions sponsor ...

France Télévisions faces the prospect of a diluted audience for the Coupe de France final with the showpiece set to be moved ...

Canal Plus and PPF Group, the two biggest shareholders in Viaplay, are considering a bid to take the Nordics-based ...

The World Cup of Hockey will return in 2028 after a 12-year break at arenas in Calgary, Edmonton and Prague as the National ...

Expansion could be coming to the National Basketball Association for the first time in 22 years, with a stakeholder vote on ...

TV4, the Swedish broadcaster owned by Nordic media group Schibsted, has retained its exclusive grip on domestic ice hockey’s ...

The R&A has named professional services firm Accenture as its ‘Official Business and Technology Consulting Partner’, as well ...

Already the longest running title sponsor in EFL Cup history, Thai drinks brand Carabao has extended its contract for a ...