Genius Sports has strengthened its position in Swedish football by acquiring betting streaming rights to Svensk Elitfotboll (SEF), the body which operates the sport’s top two tiers in the country.
The Professional Women’s Hockey League has come together with Scripps Sports and Ally Financial to make a forthcoming Takeover Tour fixture the first-ever game on national linear television in ...
Sephora has continued its high volume of sponsorship activity by signing a deal with F1 Academy which also includes F1 Paddock Club rights.
Leading executives from seven Ligue 1 clubs have warned that professional football in France is in a “precarious position” and called for widespread reform.
PGA Tour chief executive Brian Rolapp has outlined a new vision for the premium golf series, with fewer, but more prominent tournaments in major US markets and the introduction of promotion ...
Global Atlantic, an insurance group owned by KKR, and investment management company Pimco have injected around €3bn of debt ...
ESPN has strengthened its growing live sports portfolio in Europe with the addition of the March Madness college basketball tournament to the Disney+ streaming platform. All 134 games from ...
The Marylebone Cricket Club (MCC) has ended its long-term sponsorship deal with beer brand BrewDog after just 14 months and following its acquisition by a US medical marijuana producer.
Mediaset España has doubled down on its free-to-air coverage of major motorsports events on home soil, adding MotoGP races to its long-held domestic Formula 1 coverage.
Roku has expanded its agreement with action sports property X Games, becoming the exclusive streaming home in the US of the new X Games League (XGL) concept.
Entries are now open for the 2026 edition of the Postgraduate Course Rankings, the world’s leading ranking of the best degrees in sport management and administration.
Superbet has extended its shirt sponsorship agreement with Campeonato Brasileiro Série A club Fluminense for another two years, adding more inventory in the process.