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Multi-year deal includes Local TV and OTT measurement for stations across the country ...
New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...
Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...
Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...
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