As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...

Around one in 10 ads shown to European users is a scam, the data suggests. The average British social media user encounters 185 scam ads per month, projected to rise to 242 by 2030 if current trends ...

In the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.

Whenever I hold a peach, I experience a fingernails-on-blackboard style discomfort. They make me squirm so much I can’t eat the delicious beggars. It must be something in my genes.

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains why it chose Bristol City Women for its return.

From businesses investing in brand to address challenges to Tony’s Chocolonely’s first foray into TV advertising, it’s been a ...

With brands increasingly in the hands of creators, as well as consumers themselves, consistency is more powerful than ever, ...

Asda has appointed former B&Q marketing director Tom Hampson as vice-president of marketing. Set to join the business in June ...

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

From revealing stark data about marketers’ deteriorating mental health to exploring the ever-expanding martech landscape, ...

The beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to ...