The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.