The internet is a treasure trove of optical illusions, from the cognitive to the physiological, constantly proving that our ...

This color illusion works by exploiting how your visual system handles color memory — stare at an image long enough and your ...

Most people use the terms “optical illusion” and “visual illusion” interchangeably, much like “fluid” and “liquid” or “sofa” and “couch” are synonyms. At first glance, this might be seemingly pedantic ...

Think you can trust your eyes? Think again. What feels undeniable at first glance is sometimes a surprise, an illusion, or an invisible trick. Ordinary images, patterns, and shapes are windows into ...

Allen Institute researcher Jerome Lecoq points to one of the diagrams that was used in a study focusing on how the brain interprets optical illusions. (Allen Institute Photo / Erik Dinnel) Our brains ...

Everyone loves an optical illusion — even if they leave us completely stumped — and they're all around us in the natural world. From an underwater waterfall in the Indian Ocean to a surrealist scene ...

The final image of MOMIX’s “ALICE” earned a standing ovation, closing an evening of spectacle and dance.  From April 24 to 25 ...

Our visual system is constantly making assumptions about what we see. In one of my first psychology courses in college, our professor used an effect from Disney's classic Haunted Mansion attraction to ...

Optical illusion personality tests don't just mess with your eyes. They’re a quick window into how you process the world ...